AUTHOR:
Thomas Dufour
Director of Accounts and Business Development
Small businesses often feel like they don't have the money to improve their websites. But it doesn't take much investment for a website to provide significant benefits to the profitability and accessibility of a small business. As long as you understand the basics of what makes a good website, you can tailor your site to suit your needs and budget.
A content management system (CMS) is any variety of applications, open-source or otherwise, allowing you to edit your website's content on your own instead of hiring a developer.
The most popular open-source platform on the market is WordPress, boasting the largest market share by far of any platform on the internet. It's easy to
The next step is adding keyword-rich content, so search engines know your site and rank it highly in searches related to those keywords. You should include at least 200 words on each page and make sure at the same time you're not duplicating content.
A CMS allows you to easily update your website's content, adding new pages, changing text, and adding images. Additionally, a CMS can help you optimize your website for search engines, making it easier for potential customers to find your business online. By using a CMS, small businesses can save time and money while still having a professional-looking website.
When it comes to improving your website for search engines, keyword-rich content is essential. By including keywords in your website's text, you can help ensure that your site appears higher in search engine results pages (SERPs). This, in turn, can result in more website visitors and potential customers.
But how do you know which keywords to target? And once you've targeted them, how do you make sure your content is rich with them? Here are a few tips:
Adding keywords to your website's text is just one way to improve its ranking in search engine results pages. You can also add keywords to your images and links, helping to ensure that your site is as optimized as possible.
When adding keywords to images, use relevant keywords that accurately describe the image. Additionally, make sure to use those keywords in the file name and alt text of the image. This will help search engines better understand the content of your website.
When adding keywords to links, be sure to use them in the anchor text of the link. This will tell search engines that the linked page is also relevant to the target keyword. Additionally, make sure that the destination page of the link is also well
In this article, we've discussed the importance of a content management system and why you should use one for your website. We also highlighted how to add keywords in your site's text, images, and links with helpful tips from our SEO experts. Finally, we provided an infographic on some easy ways small businesses can affordably improve their websites without breaking the bank. If you want help improving your digital marketing strategy or need guidance implementing these ideas on your own website, contact us today! Our team is happy to partner with you to create a plan that drives sales by considering how customers think at different stages in the purchasing process or lead funnel. Which of these cognitive neuroscience principles have you applied to increase product sales online?
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Small businesses often feel like they don't have the money to improve their websites. But it doesn't take much investment for a website to provide significant benefits to the profitability and accessibility of a small business. As long as you understand the basics of what makes a good website, you can tailor your site to […]
For many clients, developing a blog may seem like an infinite amount of effort without any reward. We get it. With your limited amount of resources already dedicated to business-critical tasks, freeing up those resources for non-critical pipe dreams seems like a fool’s errand, right? That notwithstanding – say we did have that coveted extra hour in the day: What to write about? How often? Is anyone even going to read this thing?! Why not dedicate that extra hour to something tried and true — like cold calling. I’m kidding.
